Callisto: Tech to Combat Sexual Assault

Anna served as the Communications and Marketing Director of Callisto. In the role, she oversaw strategies to support fundraising, brand awareness, demand creation and student awareness. This work has included designing and writing the organization's first annual report and set of identity collateral, and overseeing a marketing strategy to launch the online sexual assault reporting system on 13 campuses. She also oversaw the organization's press strategy and social media. 

Annual Report 

Anna wrote and designed the organization's first Annual Report, covering the 2016-2017 academic school year. Download

Student Mobilization Toolkit

The student mobilization toolkit supports students with content and actionable guidance to advocate for the adoption of Callisto. Download

Vision One Pager

This one pager sought to capture the issues that Callisto aimed to solve, the solution it provides, and the long-term vision for its impact. Download

Campus Marketing: Print Materials

Anna led design and execution of the student marketing roll out of Callisto on 13 campuses. She created print materials to support the roll out, including a doorhanger (for Residential Advisors), Pull-Tab Flyers (for bathrooms), Posters (graphic credit: Stef Angeles), and rack cards.

Campus Marketing: Roll-Out Toolkits

Roll-out toolkits were created to equip administrators and students with access to information, language, and print/social resources to roll out Callisto to their campuses. They were disseminated to administrators and student leaders involved in various areas of the campus community, including Greek Life, ROTC, Athletics, and various identity groups. 

Press

Anna led the facilitation and preparation of staff for top-tier media opportunities, including appearances on Late Night with Seth Myers and PBS’ Brief But Spectacular. She also ensured quality press coverage of key announcements, targeting national, regional and campus publications.